How big data affects the production of packaging mold manufacturers
Release date：2021-04-09
For food brands, what really matters is no longer who owns the largest factory or the largest media budget. What matters is what data you have and how to use it.
Bloomberg reported an interesting story (you can read it in our sister publication "Crain’s Chicago Business") about how new data technologies and e-commerce affect business decisions related to food products and packaging.
Food giants such as Kraft Heinz Co. and Conagra Brands Inc. are using data collected from online orders, social media and even General Mills Co.’s “Box tops for Education” educational fundraising project. Promote rapid response to consumer preferences.
For Kraft Heinz, this meant developing a "big bowl" of microwaved macaroni and cheese, because it found that popular reviews from teenagers wanted a bowl to exceed the standard 2.05 ounces. The new 3.5-ounce product will be on the shelves within a few months. Bloomberg’s report praised Kraft Heinz’s swift action. At the same time, it is clear that its packaging suppliers must also respond quickly.
"For a food brand, what really matters is no longer who owns the largest factory or who owns the most media budget," Taylor Smith, a partner of the Boston Consulting Group, told Bloomberg. "What matters is what data you have. And how to use it."
General Mills' "Box tops for Education" educational fundraising project illustrates how large companies obtain new data from customers. But it’s easier for participating consumers to scan their receipts than tearing up the real box. In addition, manufacturers of cereals can now see other products purchased by customers and use this information in product development.
Is it a bit perverted? Yes. But this information is not much different from the store reward program. In this case, the data is not used to customize coupons in the store, but enters the product development stage, which can affect the packaging produced by moldmakers across the country.
For food brands, what really matters is no longer who owns the largest factory or the largest media budget. What matters is what data you have and how to use it.
Bloomberg reported an interesting story (you can read it in our sister publication "Crain’s Chicago Business") about how new data technologies and e-commerce affect business decisions related to food products and packaging.
Food giants such as Kraft Heinz Co. and Conagra Brands Inc. are using data collected from online orders, social media and even General Mills Co.’s “Box tops for Education” educational fundraising project. Promote rapid response to consumer preferences.
For Kraft Heinz, this meant developing a "big bowl" of microwaved macaroni and cheese, because it found that popular reviews from teenagers wanted a bowl to exceed the standard 2.05 ounces. The new 3.5-ounce product will be on the shelves within a few months. Bloomberg’s report praised Kraft Heinz’s swift action. At the same time, it is clear that its packaging suppliers must also respond quickly.
"For a food brand, what really matters is no longer who owns the largest factory or who owns the most media budget," Taylor Smith, a partner of the Boston Consulting Group, told Bloomberg. "What matters is what data you have. And how to use it."
General Mills' "Box tops for Education" educational fundraising project illustrates how large companies obtain new data from customers. But it’s easier for participating consumers to scan their receipts than tearing up the real box. In addition, manufacturers of cereals can now see other products purchased by customers and use this information in product development.
Is it a bit perverted? Yes. But this information is not much different from the store reward program. In this case, the data is not used to customize coupons in the store, but enters the product development stage, which can affect the packaging produced by moldmakers across the country.
Bloomberg reported an interesting story (you can read it in our sister publication "Crain’s Chicago Business") about how new data technologies and e-commerce affect business decisions related to food products and packaging.
Food giants such as Kraft Heinz Co. and Conagra Brands Inc. are using data collected from online orders, social media and even General Mills Co.’s “Box tops for Education” educational fundraising project. Promote rapid response to consumer preferences.
For Kraft Heinz, this meant developing a "big bowl" of microwaved macaroni and cheese, because it found that popular reviews from teenagers wanted a bowl to exceed the standard 2.05 ounces. The new 3.5-ounce product will be on the shelves within a few months. Bloomberg’s report praised Kraft Heinz’s swift action. At the same time, it is clear that its packaging suppliers must also respond quickly.
"For a food brand, what really matters is no longer who owns the largest factory or who owns the most media budget," Taylor Smith, a partner of the Boston Consulting Group, told Bloomberg. "What matters is what data you have. And how to use it."
General Mills' "Box tops for Education" educational fundraising project illustrates how large companies obtain new data from customers. But it’s easier for participating consumers to scan their receipts than tearing up the real box. In addition, manufacturers of cereals can now see other products purchased by customers and use this information in product development.
Is it a bit perverted? Yes. But this information is not much different from the store reward program. In this case, the data is not used to customize coupons in the store, but enters the product development stage, which can affect the packaging produced by moldmakers across the country.
For food brands, what really matters is no longer who owns the largest factory or the largest media budget. What matters is what data you have and how to use it.
Bloomberg reported an interesting story (you can read it in our sister publication "Crain’s Chicago Business") about how new data technologies and e-commerce affect business decisions related to food products and packaging.
Food giants such as Kraft Heinz Co. and Conagra Brands Inc. are using data collected from online orders, social media and even General Mills Co.’s “Box tops for Education” educational fundraising project. Promote rapid response to consumer preferences.
For Kraft Heinz, this meant developing a "big bowl" of microwaved macaroni and cheese, because it found that popular reviews from teenagers wanted a bowl to exceed the standard 2.05 ounces. The new 3.5-ounce product will be on the shelves within a few months. Bloomberg’s report praised Kraft Heinz’s swift action. At the same time, it is clear that its packaging suppliers must also respond quickly.
"For a food brand, what really matters is no longer who owns the largest factory or who owns the most media budget," Taylor Smith, a partner of the Boston Consulting Group, told Bloomberg. "What matters is what data you have. And how to use it."
General Mills' "Box tops for Education" educational fundraising project illustrates how large companies obtain new data from customers. But it’s easier for participating consumers to scan their receipts than tearing up the real box. In addition, manufacturers of cereals can now see other products purchased by customers and use this information in product development.
Is it a bit perverted? Yes. But this information is not much different from the store reward program. In this case, the data is not used to customize coupons in the store, but enters the product development stage, which can affect the packaging produced by moldmakers across the country.
